28/08/2023 - 10/12/2023
Week 01 - Week 14
Adrianna Sofea Mohd Fauzi (0350661)
Bachelor of Design (Hons) in Creative Media
Advanced Typography - Final Compilation
Compilations
Task 1: Typographic Systems and Type and Play Exercises
Task 2: Key Artwork and Collateral
Task 3: Type Exploration and Application
Task 1: Exercises
Week 01 - Week 05
30/08/2023 - 01/10/2023
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Exercise 1: Typographic Systems
Figure 1.1 Transitional System
Figure 1.2 Grid System
Figure 1.3 Random System
Figure 1.4 Dilatational System
Figure 1.5 Radial System
Figure 1.6 Axial System
Figure 1.7 Modular System
Fig 1.8 Bilateral System
Figure 1.9 Typographic Systems in PDF
Figure 2.0 Typographic Systems in Grid
Exercise 2: Type and Play
Figure 2.1 Type and Play in Black and White JPEG
Figure 2.2 Type and Play in Black and White PDF
Figure 2.2 Type and Play in Poster JPEG
Figure 2.3 Type and Play in Poster PDF
Task 2: Key Artwork and Collateral
Week 04 - Week 08
01/10/2023 - 22/10/2023
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Task 2: Key Artwork and Collateral
IG Handle: https://www.instagram.com/soafea.design/
Figure 3.1 Key Artwork in Black and White
Figure 3.2 Key Artwork in Color Scheme
Figure 3.3 Collateral: Business Card
Figure 3.4 Collateral: Business Card
Figure 3.5 Collateral: Essence Packaging
Figure 3.5 Collateral: Essence Packaging
Figure 3.6 Collateral: Scarf Design
Figure 3.7 Collateral: Scarf Design
Figure 3.8 Collateral: T-Shirt Design
Figure 3.9 Collateral: T-Shirt Design (For Her)
Figure 4.1 Collateral: T-Shirt Design (For Him)
Figure 4.2 Animation Branding
Key Artwork and Collateral in PDF
Instagram Feed in Mobile and Desktop Device
Instagram Feed in PDF
Task 3: Type Exploration and Application
Week 08 - Week 14
22/10/2023 - 29/11/2023
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Type Presentation and Application
Download Font:
Aria Serif Regular
Figure 5.1 Type Presentation
Figure 5.2 Type Presentation
Figure 5.3 Type Presentation
Figure 5.4 Type Presentation
Figure 5.5 Type Application
Figure 5.6 Type Application: Artist
Exhibition Poster
Figure 5.7 Type Application: Exhibition
Ticket
Figure 5.8 Type Application: Banknote BNM
Reflection
Experience: When I think back on this module, the first thing that comes to mind is the significant challenge that it presented for me. I sincerely hoped for better performance and a more conscientious effort on my part. This module proved to be significantly more difficult than I expected. Although I encountered unfamiliar concepts, it provided a platform for me to learn a variety of new skills and engage with new people, I was lucky to have talented classmates who could help me evaluate my work and critique them as self-evaluation does not do it for me sometimes.
Observation: I noticed that this time in Typography it involves a very meticulous process and requires a lot of practice. Before beginning the design process, I realised how important it was to gather keywords or research materials. This method ensures that information rather than intuition guides us through the design process. To summarise, the module taught me the importance of staying up to date on the latest trends and consuming a significant amount of design-related content through observing and researching to improve my skills.
Findings: I've come to recognize that, as an undergraduate, striving for complete originality may not be the most realistic expectation. Despite numerous attempts to do so, I find myself drawn to exploring unconventional ideas, often leading to overcomplication of my work and creative blocks. While grappling with this challenge, I've discovered that extensive reading and observing the work of other designers have been instrumental in my improvement. I've learned that design is built on a foundation of practice, imitation, and intuition. Understanding that originality is a journey and not an immediate starting point has been a valuable lesson for me.
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