DIGITAL AND SOCIAL MEDIA COMMUNICATION
.png)
21/04/2026 - 26/06/2026
Week 01 - Week 14
Adrianna Sofea Mohd Fauzi (0350661)
Bachelor of Design (Hons) in Creative Media
Digital and Social Media Communication
JUMPLINKS:
1. Assignment 1: Group - Social Media Analytics2. Assignment 2: Group - Empathy Mapping & Persona
3. Assignment 3: Group - Defining the Four Lenses
4. Assignment 4: Final Project
This week is about learning that great branding is more than just a pretty picture, it’s about using research and data to sell effectively.
We were asked to work in teams of four, we must take a randomly assigned brand through a full strategy process, analyzing its strengths, mapping out exactly who the audience is, and building a real 6 week content plan. To get a top grade, we need to look past the visuals and prove our ideas with facts, staying consistent with the brand’s style while keeping your content trendy and well-timed.
It’s a way to practice the real-world skills needed for a career in digital marketing or social media planning.
This week's lecture focuses on the idea that every great brand strategy starts with deep research rather than design. We need to collect hard numbers like follower counts and likes, as well as soft details like the brand’s tone and style across at least two different social platforms.
By looking at five key areas, the brand itself, the platforms, the content, the audience, and the competition, we have to find the gaps and opportunities where the brand can improve.
Everything in our presentation, from the SWOT analysis to the audience response, must be proven with data, specifically by using the engagement rate formula to show exactly how well the brand is performing.
Brand Analysis
The first week of the module served as a comprehensive introduction to our semester-long project. We were briefed that this module revolves around a continuous assignment structured through group collaboration. My group, consisting of Lou YuHan (0375593), Shi Manlin (0375858), Gu Meng (0369343), and myself, Adrianna Sofea (0350661), has officially selected Julie’s Biscuits as our focal brand.
The primary objective for this initial phase is to conduct an extensive Social Media Analytics Study. This research is critical as it establishes the analytical foundation required to understand the brand’s current digital standing before we transition into content strategy and audience development.
To ensure a good evaluation, our group has identified 15 key research that will guide our data collection and analysis:
Brand Introduction
Brand Story and Background
Products / Services
Vision, Mission, and Values
Target Market
Digital and Social Media Channels
Social Media Data Collection
Content Type Analysis
Engagement Analysis
Visual and Tone Analysis
Audience Response Analysis
Competitor Comparison
SWOT Analysis
Key Insights
Early Campaign Opportunities
We aim to transform raw data into insights. This week focuses heavily on the Brand Introduction and Social Media Data Collection stages, ensuring our eventual content strategy is rooted in evidence rather than just assumptions.
Reflection
Comments
Post a Comment