Task 3: Innovative Packaging and Merchandising
24/09/2024 - 11/09/2025
Adrianna Sofea Mohd Fauzi (0350661)
Packaging and Merchandising Design: Final Project
3. Final Outcome
Instructions
Task 3
We were tasked with collaborating with students from the School of Biosciences (SBS) to create a packaging design for a product they developed. My group, Group 6, consists of Amirah, Tyra, and me. As part of the process, we selected a group and their product to work with. The following week, we attended a presentation by the group we chose, which showcased their gelato product.
Figure 1.1 Selected Group (SBS)
Figure 1.2 Mindmap
We initiated the project by engaging with our SBS clients to gain a thorough understanding of their product. They provided us with presentation slides, from which we extracted essential information to inform our design process. Recognizing the importance of aligning our design with both the product's essence and consumer expectations.
SBS Presentation Slides
Figure 1.3 Moodboard
.jpeg)
Figure 1.4 Reference
Figure 1.6 Reference
After multiple observations, we discovered that earthy color tones strongly resonate with our pear oolong tea, as they reflect its natural origins. With this insight, we began exploring a color palette inspired by these tones.
We had also explored the color palletes for our additional flavour to ensure everything is aligned. To ensure the oolobear's core colors can be used for each flavour colors without blending or disrupting visbility.
Figure 1.7 Typography exploration
Figure 1.8 Rough Sketch
Figure 1.9 Ideation and Chosen Typeface
I was particularly drawn to this font because of its curved structure, which I felt would complement the brand's identity perfectly.
Figure 2.1 Mira's Sketch 1
Figure 2.2 Mira's Sketch 2
Figure 2.3 Mira's Sketch 3
Figure 2.4 SBS Initial Logo
The SBS client provided us with the logo they created and given us the option to change it or stick to it. After multiple discussions with my teammates we decided to expand the logo by looking into other ways to incorporate a unique typeface that suits the brand.
Figure 2.5 Logo Expansion Ideation
Mira took the initiative to sketch out a few ideas to enhance the bear's design, ensuring it embodies the brand's character more effectively. Her creative input added depth and refinement to the concept, making the bear not just a symbol, but a memorable and relatable mascot for the brand.
Figure 2.6
Meanwhile, I began organizing the placement of key elements needed for the design while simultaneously exploring typefaces for the logo.
Figure 2.7 My Ideation 1
Figure 2.8 My Ideation 2
Figure 2.9 My Ideation 3
Figure 3.1 My Ideation 4
Figure My Ideation 4
I made a total of 5 draft designs that could be used for organization.
Figure 3.3 Mira's Draft
Figure 3.4 Tyra's Draft
My team and I came together to share our individual design ideas, each of us presenting our concepts with detailed explanations of the thought processes behind them. We took the time to carefully review and analyze each design.
During the discussion, we compared the strengths and potential challenges of each layout, paying attention to factors such as visual appeal, functionality, and how effectively the design conveyed the desired message. Everyone had the opportunity to provide constructive feedback and share their perspectives, which helped us see the designs from different angles.
Figure 3.5 Logo Exploration
After exploring various color palettes and typefaces, we decided to finalize the font by selecting the Bavista font, which was suggested by Mira. Alongside finalizing the logo, I began working on the ice cream visual and the accompanying content, including product information and nutritional details.
Figure 3.6 Few Generated Ice cream
Surprisingly, finding the right ice cream image to fit the design layout turned out to be a much more challenging task than I initially anticipated. I had to go through a long process of trial and error, repeatedly testing and adjusting different options to determine which ice cream visual would best suit the overall composition. The search involved considering not just how the ice cream looked but also how well it aligned with the brand’s aesthetic and the mood we wanted to convey.
Many of the images I found were pixelated or lacked the quality necessary for a professional design. This required me to take the additional step of importing the chosen image into Photoshop to refine and enhance it. The process involved extensive editing to fix imperfections, adjust clarity, and ensure the image looked polished and cohesive with the design.
On top of that, the color of the gelato needed to match the exact shade specified by the SBS client to maintain consistency with their product's identity. Achieving this involved a long and detailed journey of masking and color correction. I worked carefully to isolate the gelato from its background and apply precise color adjustments, ensuring it faithfully represented the tone provided by the client. This painstaking effort took considerable time and patience, but it was essential to achieving a high-quality final result that met both the visual and brand standards.
Gelato Image from the SBS Client
Color Shade Refinement
Revisions for Pear Oolong Gelato
Revisions for Additional Flavour
Figure 3.7
Practiced organizing nutrition information with dummy information
before the SBS client provides their final nutritional information
Figure 3.8
Organising content and alignment kerning
Figure 3.9
Finalised nutritional information structure
Organizing content, aligning elements, and adjusting kerning was crucial for achieving a polished sort design. It was my first time creating nutritional information, so to ensure the format and structure were accurate, I referred to multiple Malaysian brands as a reference. I also focused on creating a clear hierarchy, ensuring proper alignment for a clean layout, and fine-tuning kerning for balanced and visually appealing text. These adjustments enhanced readability and added a professional finish to the overall design.
After consulting with our lecturer, she provided us with feedback on our draft designs. We expressed our uncertainty about how to combine our ideas cohesively, and she guided us by asking about our concept and how we wanted to present ourselves
Figure 4.1 Attempt 1
Light colours with attribute texts on the left "refreshing flavour"
Figure 4.2 Attempt 2
Illustration of liquids coming out of the ice ream and a pear illustrations on the left side. With dripping illustration on top.
Figure 4.3 Attempt 3
Figure 4.4 Attempt 4
3 overlay element to showcase the important information.
Figure 4.5 Attempt 5 (Chosen Layout)
The element on the left was inspired by the shape of a pear, reflecting the core ingredient of our flavor. Initially, it was designed as an arrow symbol pointing upward, but to align better with the pear's shape and the overall concept, I reconstructed and refined it to seamlessly blend with the design's theme.
Afterward, we revisited our mood board and decided to focus on a concept that is both appealing and sophisticated. Initially, our team considered a minimalist design with two-toned colors, but this approach led to a dead end as it didn’t align with the brand’s personality or our client’s needs. We came to understand that designing packaging isn’t just about making it visually attractive, it’s about capturing the brand’s personality and identity in a way that draws people in and sparks their interest.
Figure 4.6 Compilation of pre-final designs
We decided to incorporate a realistic image of the ice cream after conducting research and reviewing articles on how visual elements can attract consumers. One study on consumer insights revealed that many people subconsciously associate healthiness with a lack of taste. This 'unhealthy = tasty' belief often leads consumers to avoid healthier food options, perceiving them as less indulgent or satisfying. By using a realistic and indulgent visual representation of the ice cream, we aimed to challenge this perception and make the product more appealing to a broader audience. In the end, we decided to go with my layout design that is outline highlighted in red.
335 Cal
CONTAINS DAIRY
REFRESHING FLAVOUR
FRESH, FRUITY AND TEA-INFUSED
INGREDIENTS/RAMUAN: WATER, WHIPPING CREAM, PROTEIN POWDER, SUCROSE, DEXTROSE DE15-20, TREHALOSE, STABILIZER, PEAR PUREE (PEAR, WATER), OOLONG MILK TEA (MILK, OOLONG TEA LEAVES), PEAR PEELS/AIR, KRIM SEBAT, PROTEIN, SUKROSA, DEKSTROSA DE15-20, TREHALOSE, PENSTABIL, PURI PIR (PEAR, AIR), TEH SUSU OOLONG (SUSU, DAUN TEH OOLONG), KULIT PIR
*The % Daily Value (DV) tells you how much nutrient in a serving food
contributes to dally dlet 2,000 calories a day IS usea Tor general nutrition
Manufactured by:
Oolobear SDN BHD
No. 1, Jalan Taylor's,
47500 Subang Jaya, Selangor Darul Ehsan, Malaysia.
MADE IN MALAYSIA
Dieline
Dieline
Dieline
Final Mockup Prototype
Final Physical Mockup Prototype
Merch 1: Tub
Merch 2: Cap
Merch 3: T-Shirt
Merch 4: Napkin
Merch 5: Spoon
Merch 6: Tote-bag
Merch 7: Poster
Merch 9: Pop-Up Truck
Merch 10: Billboard
Merch 11: Instagram Feed
Merch 12: Planogram
.png)
Final Outdoor Pop-Up Booth
Feedback:
Week 14:
- Submit all project materials on 22nd December and prepare for the final presentation on 23rd December.
Week 13:
- Finalize mockups, create presentation slides, organize work in the Task 3 Google Drive folder, and update the blog with progress.
Week 12:
- Complete merchandising and mockups while delegating tasks effectively among team members.
Week 11:
- Prepare a packaging prototype and proposal slides for the SBS student presentation in Week 12.
Week 10:
- Refine the logo and color palette, finalize the gelato cup design, and develop merchandise for all flavors before presenting to SBS students.
- Combine design ideas, finalize the gelato cup layout, and create appealing merchandise that complements the brand's aesthetic.
Week 8:
- Group meeting to discuss further on how we can expand the logo our client provided and finalised concept and color scheme, continuing on designing and exploration.
Week 7:
- After thorough research and an interview with our bioscience team client, my group and I brainstormed some ideas in terms of mood board, style, and looking at other existing stores whenever we are out whether in malls or grocery stores. We send images for reference to the group.
Week 6:
- Looked over our client’s product and presentation to understand further what they are used for. I discussed with my groupmates on how we can create a concept to explore the ideas that could be used for the product.
Week 5:
- Formed a group of 3 and chose which product we would like to go with. After that, we went onto visual research to get the gist of the product we are to design.
Week 4:
- Paired up with Jeremy for the coffee cup design collaboration with Taylor’s culinary students. Discussed our concept and sharing information and consulting with our lecturer to understand better how we can incorporate our design with the concept we are going for.
Week 2:
- Avoid using too much paper for the design and be cost-efficient
- Try out other products that you find less attractive to reinvent them
Week 1:
- Incorporate brand competitor and analysis
Reflection
Experience:
This project was truly a memorable experience as it involved a multidisciplinary collaboration between the School of Biosciences and the Design School. It was fascinating to learn about the biosciences students’ processes, from creating raw materials to conducting research and development, eventually transforming their efforts into gelato. Throughout the project, my team maintained constant communication with the biosciences students to stay updated on their progress. I was fortunate to have smooth communication with them, which made it easier to understand their needs and design solutions that would meet their target audience’s requirements. However, the journey wasn’t without challenges. I faced personal struggles, including the loss of a loved one, which made it difficult at times. Yet, I reminded myself of the importance of finishing what I started to honor the effort and commitment invested in the project.
Findings:
Designing packaging goes far beyond aesthetics—it requires careful research into regulations and essential details that must be included. For this project, I studied Malaysian food brands and read articles to ensure the packaging was compliant and well-informed. This research played a crucial role in shaping the final outcome.
Observation:
One of my biggest lessons was the importance of clear and consistent communication. Working with a team of individuals with diverse ideas and styles meant we sometimes struggled to align our visions. For instance, there were moments when teammates used different fonts, colors, or design approaches. To overcome this, we made it a point to regularly discuss and align our concepts, ensuring the final design felt cohesive and unified. This experience reinforced collaboration and alignment's importance in achieving a successful outcome.
Comments
Post a Comment