Final Compilation

4/04/2023 - 27/6/2023 
Week 01 - Week 14
Adrianna Sofea Mohd Fauzi (0350661)
Bachelor of Design (Hons) in Creative Media
Typography - Final Compilation

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Compilations

Task 1: Exercises 

Task 2: Typographic Exploration and Communication (Text Formatting and Expression) 

Task 3: Type Design and Communication

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Task 1: Exercises 

Week 01 - Week 05 4/04/2023 - 2/05/2023 (Click Me For More Details)

Exercise 1: Type Expression 

Figure 1.1 Final Type Expression in JPEG

Figure 1.2 Final Type Expression in PDF

Figure 1.3 Final Animated Text Expression of "Sick" in GIF

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Exercise 2: Text Formatting

Figure 2.1 Final Text Formatting of "I am Helvetica" in Grid
Figure 2.2 Final Text Formatting of "I am Helvetica" in Grid

Figure 2.3 Final Text Formatting of "I am Helvetica" in JPEG

Figure 2.4 Final Text Formatting of "I am Helvetica" in PDF

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Task 2: Typographic Exploration and Communication 

Week 06 - Week 07 9/05/2023 - 23/05/2023  (Click Me For More Details)

Figure 3.1 Final Typographic Exploration and Communication in Grid JPEG

Figure 3.2 Final Typographic Exploration and Communication in Grid PDF

Figure 3.3 Final Typographic Exploration and Communication in JPEG

Figure 3.4 Final Typographic Exploration and. Communication in PDF

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Task 3: Type Design and Communication  

Week 08 - Week 13

23/05/2023 - 06/06/2023  (Click Me For More Details)

Font download: https://drive.google.com/file/d/1ptKmW605jpHBRSEi_JWqReBR_VhXYeMs/view?usp=drive_link

Figure 4.1 Metrics Tab from FontLab of Great Anchor Typeface

 Figure 4.2 Final Type Design and Communication of "Great Anchor" in JPEG

Figure 4.3 Final Type Design and Communication of "Great Anchor" in PDF

Figure 4.4 Final Poster A4 Type Design and Communication of "Great Anchor" in JPEG

Figure 4.5 Final Poster A4 Type Design and Communication of "Great Anchor" in PDF

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Reflection

Experience: From my experience in this module, I have noticed a substantial and novel change in my work habits. It has significantly changed the way I approach the assignments I've been given, making me more mindful, proactive, and consistently effective. Without falling into the old procrastination trap that has plagued me in the past, I have discovered that I am making significant progress on the tasks I have been given. Furthermore, I have delved into the technical aspects of typography through the utilization of software tools such as Adobe Illustrator and Adobe InDesign. It has been essential for me to understand which tools are most suitable for curving or smoothening out my type, as well as effectively kerning the texts. This hands-on exploration has not only enhanced my technical proficiency but also allowed me to gain a greater appreciation for the artistry and precision required in creating visually appealing typography.

Observations: Based on my observations, this module emphasizes the importance of extensive reading and independent research, going beyond and not relying solely on lectures. I found myself engaging in research more frequently compared to my other subjects. This was necessary to gain a comprehensive understanding of various aspects, such as the proper development of typefaces, text formatting, and expression. I've grown more conscious of my surroundings, seeing and appreciating the numerous places that are all around me as I wander around a city or town, including billboards, TV advertisements, and other visual aspects. I can now appreciate the enormous amount of work and ingenuity that went into creating these designs, and I'm very happy to have the knowledge and comprehension of these things.

Findings: I discovered that the typeface used has a big impact on a design's tone, readability, and overall aesthetic appeal. Selecting the appropriate typeface is essential to effectively deliver the intended message since different typefaces communicate different emotions and meanings. Also, by paying attention to the letter spacing and kerning, I discovered that changing the kerning, the distance between individual letters, and total letter spacing may significantly affect the legibility and aesthetic balance of typography. I was able to produce language that is visually pleasing and visually balanced by fine-tuning these features. I learned how important it is to create a distinct typographic hierarchy in order to direct the reader's attention and prioritise content. I was able to establish a visual hierarchy that highlighted important details and made it simpler for readers to consume information by employing different font sizes, weights, and styles.